Digital Marketing Fundamentals

Overview

This two-week intensive course provides a comprehensive introduction to digital marketing. You will explore key areas such as search engine optimization (SEO), social media marketing, email campaigns, and online advertising. Through practical exercises and real-world case studies, participants will develop the skills necessary to create, manage, and optimize digital marketing strategies that drive results.

Learning Outcomes

Upon completing the Digital Marketing Fundamentals course, students will be able to:

Understand the fundamentals of digital marketing and its various channels.
Implement basic SEO techniques to improve website visibility.
Develop effective social media marketing strategies.
Design and execute successful email marketing campaigns.
Understand the basics of online advertising, including Google Ads and social media ads.
Use analytics tools to measure and optimize digital marketing performance.
Create a digital marketing plan that aligns with business goals.

This course provides essential knowledge and hands-on experience to help students apply digital marketing concepts in a variety of real-world contexts.

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Course Structure

Duration: 2 weeks
Study Time: 1-2 hours per day (equivalent to 14-28 hours total)

Course Modules

The course is structured into two weeks, with each day offering a carefully designed module that builds on the knowledge from the previous day, ensuring a steady and practical learning progression.

Week 1:

Introduction to digital marketing: Overview of key channels and strategies.
SEO basics: Keyword research, on-page optimization, and improving search rankings.
Social media marketing: Creating content strategies and engaging audiences on platforms like Facebook, Instagram, and LinkedIn.
Email marketing: Building subscriber lists and creating high-conversion email campaigns.

Week 2:

Online advertising: Introduction to Google Ads, Facebook Ads, and paid search strategies.
Analytics and performance measurement: Using tools like Google Analytics to track and optimize campaigns.
Final project: Develop a basic digital marketing plan using all the techniques learned.
Project submission and feedback.

Assessment

Daily quizzes to reinforce learning.
Final project: Develop and present a basic digital marketing plan (50%).

Tools and Software

Google Analytics
Google Ads
Facebook Ads Manager
SEO tools like Google Keyword Planner

Professional Certificate of Completion

Students who successfully complete all course requirements will receive a Professional Certificate of Completion issued by AIES, recognizing their achievement in this short-term learning course.

Start Your Digital Marketing Learning Journey

In this two-week course, students gain foundational knowledge in key digital marketing areas including social media, content creation, SEO, and campaign strategy. Practical exercises and guided activities help learners apply concepts in meaningful ways across a range of personal, academic, or organizational projects.

This certificate is ideal for those seeking to build confidence in digital marketing fundamentals and serves as a strong starting point for further learning or broader exploration of the field.