Survey of Public Relations

This course provides an overview of the field of public relations, exploring its history, key principles, and practices. This course covers the role of public relations in managing relationships between organizations and their stakeholders, including the media, employees, customers, and the public. Students will study the functions of PR such as reputation management, crisis communication, media relations, and strategic communication planning. Through case studies, discussions, and practical assignments, students will gain insights into the evolving role of public relations in modern business and society.

Upon successful completion of this course, students will be able to:

• Understanding PR Fundamentals: Students will develop a comprehensive understanding of the basic principles, functions, and ethics of public relations, and how PR fits within the broader field of communication and marketing.
• Strategic Communication Planning: Learn to create and implement strategic communication plans that align with organizational goals, enhance public perception, and foster strong relationships with stakeholders.
• Media Relations and Crisis Communication: Gain skills in managing media relations, including writing press releases, organizing press conferences, and handling media inquiries, as well as strategies for effective crisis communication.
• Evolution of Public Relations: Explore the historical development and modern trends in public relations, including the impact of digital media, social media, and influencer marketing on PR practices.

These outcomes are designed to provide students with a foundational understanding of public relations and prepare them for further study or entry-level positions in PR, media relations, corporate communication, or related fields.