Strategic Management

This course focuses on the development and implementation of strategies that enable organizations to achieve competitive advantage and long-term success. The course covers topics such as strategic analysis, competitive positioning, resource-based view of the firm, corporate strategy, and strategic leadership. Students will learn how to assess internal and external environments, formulate business strategies, and execute plans to meet organizational goals. The course emphasizes decision-making, innovation, and adaptability in dynamic business environments.

Upon successful completion of this course, students will be able to:

• Understanding Strategic Management Concepts and Frameworks: Students will gain a comprehensive understanding of key concepts in strategic management, including competitive advantage, strategic positioning, and the role of strategic leadership in organizational success.
• Conducting Strategic Analysis: Learn how to analyze internal and external environments using tools such as SWOT analysis, PESTEL analysis, and Porter’s Five Forces, enabling the identification of opportunities and threats in the marketplace.
• Formulating and Implementing Business Strategies: Gain proficiency in developing strategies at the business and corporate levels, including differentiation, cost leadership, and diversification, while ensuring alignment with organizational goals and resources.
• Evaluating Strategic Performance and Adapting to Change: Develop skills in monitoring and evaluating the success of strategic initiatives, while learning how to adapt strategies in response to competitive pressures, market shifts, and emerging technologies.

These outcomes aim to prepare students for leadership roles in business strategy, equipping them with the analytical and decision-making skills necessary to drive organizational success. The course is ideal for those pursuing careers in strategic planning, management consulting, business development, and executive leadership.