Nutrition Communication for the Consumer

This course focuses on the principles and strategies for effectively conveying nutrition information to the public. The course covers topics such as understanding consumer behavior, creating clear and accurate nutrition messages, using various communication channels (social media, print, digital), and addressing common myths and misconceptions in nutrition. Students will learn how to translate complex scientific information into practical advice that empowers individuals to make informed dietary choices. Emphasis is placed on ethical considerations, cultural sensitivity, and promoting health literacy in diverse populations.

Upon successful completion of this course, students will be able to:

• Understanding Consumer Behavior and Nutrition Needs: Students will gain insights into consumer behavior, including factors that influence dietary choices, and how to tailor nutrition communication to meet the diverse needs of different populations.
• Creating Clear and Effective Nutrition Messages: Learn how to design and deliver clear, concise, and evidence-based nutrition messages that are accessible and actionable, using plain language to help consumers understand and apply nutritional information in their daily lives.
• Utilizing Various Communication Platforms: Gain proficiency in using different communication platforms such as social media, websites, blogs, and print media to disseminate nutrition information effectively, ensuring it reaches a broad and diverse audience.
• Addressing Misinformation and Promoting Health Literacy: Develop skills in identifying and correcting common nutrition myths and misinformation, while promoting health literacy by helping consumers differentiate between credible and non-credible nutrition sources.

These outcomes aim to equip students with the communication skills necessary to bridge the gap between nutrition science and consumer understanding. The course prepares students for careers in nutrition communication, public health education, dietetics, and wellness consulting by providing them with the tools to deliver accurate, meaningful, and impactful nutrition information to the public.