Hospitality Sales and Marketing

 This course explores the principles and practices of sales and marketing in the hospitality industry. It covers key concepts such as market segmentation, targeting, positioning, branding, digital marketing, and customer relationship management. Students will gain practical skills in designing marketing strategies, managing sales operations, and analyzing market trends specific to hotels, restaurants, resorts, and tourism services. Real-world case studies and industry tools will be used to prepare students for effective marketing and sales roles in the dynamic hospitality sector.

Upon successful completion of this course, students will be able to:

• Understanding Hospitality Marketing Principles: Students will develop a solid foundation in hospitality marketing concepts, including market segmentation, positioning, branding, and the marketing mix tailored to the tourism and hospitality sectors.
• Implementing Sales Strategies in Hospitality: Learn how to apply practical sales techniques such as upselling, cross-selling, and relationship selling to improve guest satisfaction and maximize revenue across hotels, restaurants, and travel services.
• Leveraging Digital Channels for Hospitality Promotion: Gain insight into how websites, social media, search engines, and review platforms influence customer decisions, and how to effectively use these tools to promote hospitality services.
• Creating Integrated Sales and Marketing Plans: Develop the ability to design and execute cohesive sales and marketing plans that align with business goals, target audience needs, and current industry trends.

These outcomes aim to equip students with the skills and knowledge needed to succeed in sales and marketing roles within the hospitality industry by combining traditional strategies with modern digital tools to attract guests, drive revenue, and build lasting customer relationships.