Entrepreneurship and Business Management

This course provides students with the knowledge and skills required to start, manage, and grow a successful business in the hospitality and tourism industry. The course covers topics such as business planning, financial management, marketing strategies, leadership, and innovation. Students will learn how to identify business opportunities, develop entrepreneurial strategies, and manage operational aspects of a hospitality business. The course emphasizes the challenges and opportunities of entrepreneurship within the dynamic hospitality sector, with a focus on strategic decision-making, risk management, and sustainable business practices.

Upon successful completion of this course, students will be able to:

• Understanding Entrepreneurial Concepts in Hospitality: Students will gain a comprehensive understanding of entrepreneurship within the context of hospitality and tourism, including how to identify and evaluate business opportunities and trends in the industry.
• Developing Business Plans and Strategies: Learn how to create effective business plans that cover key aspects such as market analysis, financial projections, operational strategies, and risk management, tailored to the hospitality and tourism sectors.
• Managing Business Operations and Finances: Gain proficiency in managing the day-to-day operations of a hospitality business, including financial management, budgeting, cost control, and resource allocation to ensure long-term profitability and growth.
• Implementing Marketing and Innovation Strategies: Develop skills in designing and executing marketing strategies that attract customers and enhance brand positioning, while also fostering innovation to differentiate the business and stay competitive in the hospitality industry.

These outcomes aim to prepare students for entrepreneurial roles in the hospitality and tourism industries, equipping them with the tools and knowledge to successfully launch and manage businesses that thrive in competitive and evolving markets.