This course introduces students to the concepts, tools, and techniques used to transform raw data into meaningful insights that inform business decision-making. This course covers the fundamentals of data collection, analysis, and visualization, with an emphasis on using business intelligence (BI) tools and platforms to support strategic and operational decisions. Topics include data mining, reporting, dashboards, key performance indicators (KPIs), and predictive analytics. Through practical exercises and real-world case studies, students will learn how to apply BI solutions to improve business performance.
Upon successful completion of this course, students will be able to:
These outcomes are designed to prepare students for careers in data analytics, business intelligence, and strategic decision-making by equipping them with the tools and techniques needed to transform data into actionable business insights.