Digital Marketing Fundamentals

Overview

This two-week intensive course provides a comprehensive introduction to digital marketing. You will explore key areas such as search engine optimization (SEO), social media marketing, email campaigns, and online advertising. Through practical exercises and real-world case studies, participants will develop the skills necessary to create, manage, and optimize digital marketing strategies that drive results.

Learning Outcomes

Upon completing the Digital Marketing Fundamentals course, students will be able to:

Understand the fundamentals of digital marketing and its various channels.
Implement basic SEO techniques to improve website visibility.
Develop effective social media marketing strategies.
Design and execute successful email marketing campaigns.
Understand the basics of online advertising, including Google Ads and social media ads.
Use analytics tools to measure and optimize digital marketing performance.
Create a digital marketing plan that aligns with business goals.

This course equips students with essential knowledge and practical skills needed to succeed in digital marketing roles across various industries.

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Course Structure

Duration: 2 weeks
Study Time: 1-2 hours per day (equivalent to 14-28 hours total)

Course Modules

The course is structured into two weeks, with each day offering a carefully designed module that builds on the knowledge from the previous day, ensuring a steady and practical learning progression.

Week 1:

Introduction to digital marketing: Overview of key channels and strategies.
SEO basics: Keyword research, on-page optimization, and improving search rankings.
Social media marketing: Creating content strategies and engaging audiences on platforms like Facebook, Instagram, and LinkedIn.
Email marketing: Building subscriber lists and creating high-conversion email campaigns.

Week 2:

Online advertising: Introduction to Google Ads, Facebook Ads, and paid search strategies.
Analytics and performance measurement: Using tools like Google Analytics to track and optimize campaigns.
Final project: Develop a basic digital marketing plan using all the techniques learned.
Project submission and feedback.

Assessment

Daily quizzes to reinforce learning.
Final project: Develop and present a basic digital marketing plan (50%).

Tools and Software

Google Analytics
Google Ads
Facebook Ads Manager
SEO tools like Google Keyword Planner

Jumpstart Your Digital Marketing Career in Two Weeks

With a two-week digital marketing course, students can gain foundational skills that can be applied in various entry-level roles or to enhance existing responsibilities. Some opportunities include:

Social Media Assistant: Help manage social media accounts by scheduling posts, responding to comments, and monitoring engagement.
Digital Marketing Intern: Support digital marketing teams with tasks such as content creation, basic SEO, and campaign monitoring.
Content Creator: Write blog posts, create social media content, or assist with email marketing campaigns under supervision.
Marketing Assistant: Assist in implementing marketing strategies, including data collection, social media updates, and basic reporting.
Freelance Digital Marketing Support: Offer simple services like managing social media posts, creating basic graphics, or assisting with content marketing.
SEO Trainee: Learn the basics of SEO and support SEO specialists with keyword research and on-page optimization.

This certificate will help students develop practical skills that can serve as a foundation for more advanced learning or help them start contributing in entry-level marketing roles.