Travel Writing and Destination Branding

This course explores the role of travel writing in tourism and destination branding, providing students with the skills to craft compelling narratives that enhance the appeal of urban destinations. Students will learn how to apply place-writing techniques to create engaging content for tourism marketing. The course emphasizes the importance of storytelling in building a destination’s brand identity, promoting cultural experiences, and attracting diverse audiences. Through practical exercises and projects, students will develop their writing abilities and understand the impact of narrative in the tourism industry.

Upon successful completion of this course, students will be able to:

• Mastering Travel Writing Techniques: Students will learn essential travel writing skills to effectively highlight the unique features of urban destinations, enhancing their appeal to tourists.
• Applying Place-Writing Methodologies: Students will apply urban place-writing methodologies to craft engaging narratives that contribute to destination branding and tourism marketing.
• Understanding Storytelling in Tourism: Students will understand the role of storytelling in creating a destination’s brand identity, focusing on how well-crafted narratives attract and engage diverse audiences.
• Analyzing Travel Narratives for Branding: Students will analyze travel narratives to evaluate their impact on tourism perception, visitor engagement, and the effectiveness of branding strategies.

These outcomes aim to equip students with the knowledge and skills necessary to excel in travel writing and destination branding, enabling them to effectively promote urban destinations, create engaging tourism narratives, and contribute to building a strong brand identity for cities and tourist attractions.