Hospitality Strategic Marketing

This course focuses on the key principles and strategies of marketing within the hospitality and tourism industries. The course covers topics such as market research, segmentation, branding, digital marketing, and customer relationship management (CRM). Students will learn how to develop and implement effective marketing strategies that enhance brand visibility, attract guests, and build customer loyalty. The course emphasizes the use of data-driven marketing techniques and the importance of adapting to changing consumer preferences and market trends to remain competitive in the dynamic hospitality sector.

Upon successful completion of this course, students will be able to:

• Understanding Marketing Fundamentals in Hospitality: Students will gain a comprehensive understanding of the core marketing principles and their application in the hospitality and tourism industries, including market segmentation, targeting, and positioning.
• Developing Strategic Marketing Plans: Learn how to create and implement marketing strategies that align with the business goals of hospitality organizations, focusing on branding, promotion, pricing, and distribution to attract and retain customers.
• Leveraging Digital Marketing and Social Media: Gain proficiency in using digital marketing tools, including social media, email marketing, and search engine optimization (SEO), to enhance brand presence and engage with target audiences effectively.
• Analyzing Market Trends and Consumer Behavior: Develop skills in conducting market research and analyzing consumer behavior to adapt marketing strategies to evolving trends, such as sustainability, personalized experiences, and technology-driven customer interactions.

These outcomes aim to equip students with the marketing knowledge and strategic thinking necessary to succeed in hospitality and tourism marketing roles, preparing them to create impactful marketing campaigns that drive business growth and foster long-term customer relationships.