Social Media and eMarketing

This course focuses on the strategic use of social media platforms and digital marketing tools to promote brands, engage customers, and drive business growth in the tourism and hospitality industries. The course covers key concepts such as content creation, social media strategy, influencer marketing, SEO (Search Engine Optimization), email marketing, and paid advertising campaigns. Students will learn how to design and implement effective eMarketing campaigns that leverage social media and digital channels to enhance brand visibility, customer engagement, and revenue generation. The course emphasizes data analytics and the measurement of marketing performance.

Upon successful completion of this course, students will be able to:

• Understanding Digital Marketing Fundamentals: Students will gain a comprehensive understanding of digital marketing principles, including the role of social media, SEO, email marketing, and paid ads in promoting tourism and hospitality businesses.
• Developing Social Media Strategies: Learn how to create and implement social media strategies tailored to specific platforms such as Facebook, Instagram, Twitter, and LinkedIn, focusing on content creation, customer engagement, and community building.
• Utilizing eMarketing Tools and Analytics: Gain skills in using digital marketing tools such as Google Analytics, email marketing platforms, and social media management software to track campaign performance and optimize marketing efforts.
• Designing Effective eMarketing Campaigns: Learn how to design, execute, and evaluate eMarketing campaigns that increase brand awareness, drive customer acquisition, and enhance overall business growth in the hospitality and tourism sectors.

These outcomes aim to equip students with the skills and knowledge needed to succeed in digital marketing roles, particularly within the tourism and hospitality industries, by leveraging social media and eMarketing techniques to create impactful marketing campaigns.