Technology in the Tourism/Hospitality Industry

This course explores the critical role that technology plays in enhancing operations, customer experience, and overall efficiency in the tourism and hospitality sectors. The course covers various technologies, including property management systems (PMS), online booking platforms, customer relationship management (CRM) systems, and emerging technologies such as artificial intelligence, virtual reality, and mobile apps. Students will examine how technology drives innovation in areas such as marketing, service delivery, and guest engagement. The course emphasizes the integration of technology to meet the evolving needs of customers and improve business operations in tourism and hospitality.

Upon successful completion of this course, students will be able to:

• Understanding Key Technologies in Hospitality and Tourism: Students will gain an understanding of the various technologies used in the tourism and hospitality industries, including property management systems, booking platforms, and customer relationship management tools.
• Analyzing the Impact of Technology on Customer Experience: Learn how technology enhances customer service and guest engagement, focusing on the role of mobile apps, AI, and virtual reality in personalizing experiences and meeting customer expectations.
• Exploring Technology’s Role in Operations Management: Develop insights into how technology improves operational efficiency in the tourism and hospitality industries, with a focus on inventory management, staff scheduling, online bookings, and data analytics.
• Evaluating Emerging Technologies and Trends: Gain the ability to assess emerging trends such as smart hotels, contactless service, and AI-driven customer service, and understand how these innovations are shaping the future of the tourism and hospitality industry.

These outcomes aim to prepare students for careers in tourism and hospitality management, equipping them with the knowledge and skills to leverage technology for improving guest experiences, operational efficiency, and staying competitive in a rapidly evolving industry.