Client Engagement

This focuses on the strategies and techniques for building and maintaining strong relationships between organizations and their clients. This course covers the principles of client management, communication, and engagement, with an emphasis on understanding client needs, delivering exceptional service, and creating long-term partnerships. Students will explore client-focused strategies such as relationship marketing, client retention, feedback management, and crisis resolution. Through case studies, role-playing, and interactive assignments, students will develop the skills necessary to manage client relationships effectively in various industries.

Upon successful completion of this course, students will be able to:

• Understanding Client Needs: Students will learn how to assess and understand client goals and expectations, ensuring that communication and project plans are aligned with client objectives.
• Effective Client Communication: Develop skills in clear, professional communication that fosters trust and transparency, including techniques for managing client expectations, delivering updates, and resolving issues.
• Relationship Building and Client Retention: Gain insights into strategies for cultivating long-term client relationships, improving client satisfaction, and enhancing loyalty through consistent value delivery and personalized service.
• Handling Difficult Conversations and Feedback: Learn to manage challenging client interactions, such as delivering bad news, handling complaints, or addressing performance issues, while maintaining professionalism and focusing on solutions.

These outcomes aim to equip students with the skills and strategies required to effectively engage with clients, ensuring positive and productive relationships that drive business success in public relations, marketing, and client services roles.