Digital Marketing and Analytics

This course provides students with an in-depth understanding of the strategies, tools, and techniques used in digital marketing. This course covers key digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Additionally, students will learn how to leverage analytics tools to track and measure the performance of digital marketing campaigns. Through hands-on projects and case studies, students will gain practical experience in designing digital marketing strategies and using data-driven insights to optimize campaign performance.

Upon successful completion of this course, students will be able to:

• Understanding Digital Marketing Channels: Students will learn about various digital marketing channels, including SEO, PPC, social media, and email marketing, and understand how to use these platforms to reach and engage target audiences.
• Developing Digital Marketing Strategies: Gain the ability to design and implement comprehensive digital marketing strategies that align with business objectives, drive traffic, and increase conversions.
• Utilizing Analytics Tools: Learn how to use digital analytics tools such as Google Analytics, social media insights, and marketing automation platforms to track campaign performance and generate actionable insights.
• Data-Driven Decision-Making: Develop skills in interpreting digital marketing data, analyzing key performance indicators (KPIs), and using data-driven insights to optimize campaigns and improve return on investment (ROI).

These outcomes aim to equip students with the knowledge and practical skills necessary to excel in the field of digital marketing and analytics, preparing them for roles in digital marketing strategy, campaign management, and performance analysis.