Introduction to Business

This course provides a comprehensive overview of the business world, covering fundamental concepts and practices in various business disciplines including management, marketing, accounting, finance, and operations. This course is designed to give students a broad understanding of the structures and operations of businesses, and the environment in which businesses operate. Using “Business in Action” by Courtland L. Bovee as the foundational text, students will engage with current business issues and trends through case studies, discussions, and project-based learning.

Upon successful completion of this course, students will be able to:

• Business Fundamentals: Understand the basic principles and functions of various business disciplines, including management, marketing, finance, and operations.
• Critical Thinking and Analysis: Develop critical thinking and problem-solving skills by analyzing business cases and scenarios, applying theoretical knowledge to practical situations.
• Entrepreneurial Skills: Gain insights into the entrepreneurial process, including idea generation, business planning, and execution, fostering an entrepreneurial mindset.
• Ethical and Global Perspectives: Enhance awareness of ethical considerations and the global context of business, preparing students to make responsible decisions in a diverse and interconnected world.

These outcomes are designed to provide students with a solid foundation in business concepts, preparing them for more specialized studies or entry-level business roles.