BUS205

New Venture Design

Course ID
BUS205
Level
Professional Diploma

Course Description

This course is tailored to equip students with the necessary skills and knowledge to create and develop new business ventures. The course focuses on the entrepreneurial process from ideation to implementation, covering topics such as market analysis, business model development, funding strategies, and the launch of new products or services. Through workshops, guest lectures from successful entrepreneurs, and hands-on projects, students will learn how to transform innovative ideas into viable business enterprises.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Entrepreneurial Mindset: Cultivate an entrepreneurial mindset, including the ability to identify market opportunities, innovate, and think strategically under uncertainty.
  • Business Model Development: Gain proficiency in designing effective business models, understanding key components like value proposition, customer segments, and revenue streams.
  • Financial and Resource Management: Learn to develop and manage budgets, forecast financial needs, and secure funding through various sources such as venture capital, loans, and grants.
  • Launch and Implementation Strategies: Acquire the skills to plan and execute the launch of a new venture, including marketing strategies, operational planning, and performance evaluation.

These outcomes are designed to prepare students for entrepreneurial success, providing them with the tools and confidence to start and manage new business ventures effectively.