Introduction to Marketing

This course is designed to introduce students to the fundamental concepts, strategies, and practices of marketing in today’s global business environment. The course explores the marketing process, market segmentation, product positioning, consumer behavior, the marketing mix (product, price, place, and promotion), and digital marketing techniques. Through case studies, interactive assignments, and real-world applications, students will learn how to create value for customers and build strong customer relationships.

Upon successful completion of this course, students will be able to:

• Understanding Marketing Principles: Students will gain a thorough grounding in basic marketing concepts, including the 4Ps, market segmentation, targeting, differentiation, and positioning.
• Strategic Thinking: Develop the ability to formulate marketing strategies that effectively address customer needs, competitive dynamics, and market opportunities.
• Customer-Centric Approach: Learn to analyze consumer behavior and decision-making processes to better understand the needs and desires of different customer segments.
• Digital Marketing Proficiency: Acquire skills in digital marketing techniques such as social media marketing, search engine optimization, and online advertising to enhance brand engagement and reach.

These outcomes aim to equip students with the skills and knowledge necessary to undertake marketing roles and support business strategies effectively, adapting to evolving market demands.